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Advertising to Beat the Competition

Advertising is expensive. As a restaurant owner or perhaps a manager you know the cost of advertising. Whether it’s for magazines, newspapers, brochures, or menus the outlay can seem almost crippling. What can you do? You need to promote your business and attract customers. Because the advertising companies are well aware of this fact, they can command high prices. They know a business that does not advertise will most likely fail. The necessity of advertising can make you feel as though you are (as the proverbial saying goes) stuck between a rock and a hard place.

Studies show that the average business uses about 8-10% of their budget for advertising. The cost is rationalized on the premise that several professions are involved in creating the finished product. There are graphic designers, photographers, copywriters, digital imaging specialist, and many other people involved in an advertisement. All of these professional salaries must be paid; this means you are helping to fund a lot of paychecks.

Well you need’t be exasperated any longer. Due to cut backs in salaries, and cutbacks in company staffing, all with the idea of creating larger profits for the stockholder, many professionals who have been hacked are learning the skills necessary to do the work themselves. They are going freelance and these individuals have found that they can work at a reduced cost passing on the savings to their clients. I am one of these people.

Now you can have satisfaction with your advertising, brochures, and menus at a lower cost. With a one stop portable studio, doing the photography, the illustration, the graphic design, the copywriting and the layout your cost will be reduced. Try one contract with my business and be assured you will think you’re past business with agencies were contracts signed in blood with bandits!

The normal rate charged is $50.00 per hour; however, quotes are usually given for a completed project. That means the cost is locked-in and will not be adjusted upward. You know the price before the assignment begins. Let’s go one step further. If you are not satisfied the design is going to benefit your business by the 1st completed proof you will have the right to a complete refund of your deposit.

In contrast to large agencies there many other benefits:

• No charges for minor changes in text or design layout.
• Work is done closely with client to give complete satisfaction
• Will choose lowest bid from 5 reputable printers to print your project
• You see actual photographs before use in design layout
• You have input during the whole design process
• Promotion of benefits rather then features (emotional satisfaction of your service)
• You receive a CD of all the best images taken to do in the future as you wish.

Get the promotional images you need and deserve – the best images of your establishment and food along with writing that will make people your customers. If your business resides in NH, VT, or MA don’t wait till your competition gets the better of you.

Ray A. Mongeau – Owner RayAllyn Photography & Design